According to "www.grayline.com" (the official web-site of Gray Line Worldwide), it all began back in March of 1910,
after a young restaurateur named
Louis Bush decided to refurbish an old Mack Truck chassis, painted it blue and
gray, then began offering sightseeing tours around the city of Washington, D.C.  Little did
Bush realize, that his early
endeavors would later help to establish the world's leading sightseeing guided tour company,
Gray Line Tours.

By 1926,
Gray Line had expanded to other booming American cities including  New York, Chicago, Detroit, New
Orleans, Los Angeles and San Francisco, and would even spread internationally to Toronto and Havana.  Following
World War II, a former
Gray Line employee named  Harry J. Dooley managed to acquire the company, and helped to
Gray Line Chicago.  Harry Dooley soon became the president of  Gray Line, and is today considered by
many to be the father of the sightseeing industry.

Dooley expanded
Gray Line's market throughout the United States beginning in the late 1940s, and also established
Gray Line companies in Canada, Mexico, Hawaii and Puerto Rico.  The sudden popularity and growth in motorcoach
sightseeing helped to position
Gray Line Tours as the leader in the sightseeing industry for decades to follow.

Since 1933, the DSR had become the sole Gray Line franchise operator in the city of Detroit.  Scheduled tours would
run from June through September.  As a part of the
DSR's Chartered Service Division, the Gray Line Sightseeing
provided thousands of camera-snapping tourists from all across the world, who yearly literally poured into the
Industrial Capital of the World, a chance to "see the town."  Guided
Gray Line tours included visits to such popular
places of interest as: Greenfield Village, the Ford Rouge plant
(and the Ford Rotunda), the Art Center, the New Center
area, Belle Isle, across the Ambassador Bridge, through Windsor, Canada, and the Detroit-Windsor Tunnel.  During
the early years, the tour buses would leave Grand Circus Park before making their rounds to the leading downtown
hotels to pick up tourists for the various tour routes.  During the 1960s, that first stop was moved to the new Cobo Hall.

Special-trained "professional-looking"
DSR coach operators were used as the tour guides along the specially selected
routes designed to let riders see the most and best of the "Motor City."  According to the August-September 1955
edition of
"The DSR Reporter" (an employee monthly publication),  each Gray Line operator has to remember a
multitude of facts about each of the spots along each route...
"...Such as the tidbit of knowledge that the Fisher Building is built of 40 different kinds of European
and domestic marbles."
Each Gray Line operator's ultimate goal is to give visiting tourists a pleasant view of Detroit to take back home.
Although the City of Detroit would hold onto the Gray Line franchise for nearly 70 years,  there was a period
beginning in 1942 when the service was suspended during World War II by orders of the
Office of Defense
in order to conserve gasoline and rubber for the war effort.  After the service was resumed in 1946, it
appears the
DSR attempted to relieve itself of some of the Gray Line responsibilities by contracting with a private
company to act as its agent in the operation of sightseeing service.  In June of 1946, the
DSR entered an agreement
with the
Detroit Sightseeing Company to assume the cost of repainting and preparing the coaches for Gray Line
service, and handle the selling and promotion of the service.  In addition, the company would pay the department
coach rental and mileage charges, and a franchise rental of 10% of the gross revenue.  But according to the 1947
Journal of the Detroit Common Council, some council members felt that the service should be performed solely by the
DSR and not in connection with a private concern.  As a result, a resolution was proposed by Councilman Patrick V.
revoking the Detroit Sightseeing Co. agreement, effective 180 days after Jan. 1, 1948.   Consequently,
Gray Line service was returned to the control of the DSR's Chartered Service Division.

Through the years the
DSR reserved a variety of standard transit buses to operate its Gray Line service.  During the
early years, coaches were painted in a special
Gray Line color scheme, and were reserved for Gray Line sightseeing
operation.  With the arrival of the
DSR's first fleet of GMC "new-look" coaches in 1960, ten coaches were designated
for use on
Gray Line and chartered service operation, but maintained their DSR green, cream and silver color paint
scheme.  Although the first ten coaches
(#1601-1610) were air-conditioned and lettered, "GRAY LINE SIGHTSEEING
," they  were not specifically utilized solely for Gray Line sightseeing operation.  During the DDOT years the
coaches used for
Gray Line operation would also maintain the department's current paint scheme, but the trademark
Gray Line blue logo decal would always be visible across the exterior of the coach.
Also during the 1980's,
DDOT would assign a
number of its
smaller-size 35-foot
RTS-II's (GMC model
for Gray Line service.
In this photo
coach #1702 can be
seen discharging
passengers at the
Detroit Zoo, while still
displaying its blue
diamond Gray Line logo.
The above information regarding the history of Gray Line Tours courtesy of the official Gray
Line Worldwide web-site located at:
Click here to return to the "MISCELLANEOUS TOPICS" Main Page.
For Comments and/or Suggestions, Please contact Site Owner at: admin@detroittransithistory.info
© 2006  (PAGE LAST MODIFIED ON 01-01-11)
DSR coach #7150 (a 31-pass coach built by Transit Buses, Inc. in 1949) is seen here decked-out in the red,
white and blue Gray Line color decor.  This photo was taken atop the Ambassador Bridge, which connects
Detroit with Windsor (Canada) across the Detroit River—one of the few locations in the U.S. where one can
travel "south" to Canada.  Detroit's Gray Line service included a tour into Windsor, Ontario, Canada via
The Ambassador Bridge and The Fleetway Tunnel.
 (Online Photo: collection source unknown)
DSR Gray Line coach #4901 (a 44-pass coach built by the Twin Coach
Co. in 1946, model 44-D)
was among a number of standard transit
coaches the DSR specially painted in the Gray Line color decor during
the postwar years for its Gray Line sightseeing operation.
(site-owner's collection photo, courtesy of the Schramm photo collection)
DSR Gray Line operator Ernie Stanson uses a public
address system mike to comment and point out some
of the city's sights back in 1955.  The hand mike and
loudspeaker in the buses were a big improvement over
the megaphones the tour guides once shouted into.
(photo source: The D.S.R. Reporter- Aug-Sep 1955)
Unfortunately, as Detroit's reputation continued to deteriorate during the 1980s, interest in Gray  Line tour service
declined dramatically.  By the 1990s, very little promotion of the service existed, consequently very few patrons took
advantage of the service.  In 2003 — after
seventy years of providing guided Gray  Line tours to various places of
interest in Detroit — the
Detroit  Department  of  Transportation and the City of Detroit's long affiliation with Gray
Line Tours
quietly came to a close.  Sadly, the termination of this service in Detroit practically went unnoticed.  No
doubt, a number of factors helped to contribute to the elimination of the service, but with ridership numbers extremely
low, it was no longer financially feasible to continue the service.
Today, Gray Line Worldwide Tours is widely recognized and respected as the world's largest sightseeing tour
company, serving more than 200 destinations worldwide.  But sadly, the Detroit is no longer one of those destinations.
During the 1960's the DSR used coaches from two fleets of air-conditioned GM "new-looks" for Gray Line
operation.  Coach #2301 was one of 20 GM coaches
(model TDH-5303) purchased in 1966.  DSR Gray Line
coaches were lettered "GRAY LINE SIGHTSEEING TOURS," but were not specially painted for the service.  
(photo courtesy of the Krambles-Peterson archive collection: G. Mac Sebree photo)
DDOT coach #2934, seen here repainted in the original
DDOT livery of white with black trimmed windows and green
and yellow striping, was one of two GMC coaches
used primarily for Gray Line service during the
1970's. Both coaches (#2933 and 2934) came equipped with
deluxe cushioned forward-facing seats. The trademark blue
diamond-shaped Gray Line logo was displayed on the coach.
(photo source: MCA Magazine photo)
In this 1982 photo, DDOT coach #1603L (a GMC built RTS-II,
model T8H-203) is seen here parked at Greenfield Village in
Dearborn, MI while in Chartered Service Gray Line operation.
During th 1980's, DDOT utilized its RTS fleet for the service.
Here too, the trademark diamond-shaped Gray Line logo
decal was displayed on the exterior of the coaches.  
(photo source: Melvin Bernero photobucket.com collection)
Information for the above article was complied from various sources: including the Aug-Sep 1955 edition of The D.S.R. Reporter in an
article entitled
"Want to see the town? Try a Gray Line Tour!" (pgs 10-11); the Journal of the Common Council – City of Detroit -1947
(both of which courtesy of Stan Sycko); Motor Bus Society's
Motor Coach Age magazine article "Detroit's DSR, Part 3" (May-June
1993 edition - by Jack E. Schramm); and from DSR "take-one" cards already in author's possession.
The unique website which takes a detailed look back at the History of Public Transportation in
and around the City of Detroit.
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